In Benidorm, you will find a lot of hotels swaying in a specific kind of niche audience. For example, you would find some hotels being called as the budget hotels, while quite a few others are known to be luxurious hotels too. The luxury hotels obviously charge a lot higher than the budget hotels, but that said, even these hotels see a stream of visitors coming in, virtually all year around.
The Princesa Hotel in Benidorm and the Palm Court Apartments here are two such luxury hotels that seem to be fighting tooth and nail to grab their share of high end visitors to their hotels. The billing rate of these hotels is about 30% more than the Benidorm average, so you could feel the sense of anxiety in these hotels. To their credit though, both these hotels have maintained their properties well and offer excellent amenities to people who check in to the hotels. Ideally, guests, if given a choice, would like to choose amongst these two hotels to spend their all inclusive holidays.
Coming down to personal choice, it is about how well the hotel managed to serve the guest during his first visit. If the hotel didn't leave any chance to complain, he is probably sure of a repeat visit from the client once more. On the other hand, these hotels also strive on the word of mouth publicity provided by the guests.
The point is ' These hotels are so high in class and luxury that can also afford to give away some freebies here and there just so to keep their guests coming in.